CJ CheilJedang Targets Consumer Tastes with Partner Companies' Private Brand 'Mijeongdang'

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 20th that it has launched two types of tteokbokki and one type of kalguksu under the rice cake, noodle, and ingredient brand 'Mijeongdang,' created in collaboration with its partner company Mijeong.

Mijeongdang is Mijeong's own brand born from over 50 years of accumulated know-how and expertise combined with CJ CheilJedang's product planning capabilities and quality control.

The newly released tteokbokki products are two varieties of specialty noodle tteokbokki. First, 'Mijeongdang Spicy Carbonara Noodle Tteokbokki' features a rich flavor made with cream and milk, enhanced with spiciness. The 'Mijeongdang Spam Noodle Tteokbokki' contains real Spam, blending a savory umami taste with spiciness. Both products use 'noodle tteok,' rice cakes stretched long like noodles, made from wheat, which allows the sauce to absorb better and gives a chewy texture.

They also introduced the kalguksu product, 'Mijeongdang Kimchi Mushroom Kalguksu.' It offers a refreshing, spicy, and tangy broth paired with vacuum-kneaded fresh kalguksu noodles that are chewy and do not become soggy. It is generously filled with shiitake mushrooms that retain their original flavor and aroma. This dish is perfect for hangover relief, when craving spicy broth noodles, or when wanting a light late-night snack.

CJ CheilJedang launched Mijeongdang in 2018 in partnership with Mijeong. Mijeong is a noodle and rice cake specialist company boasting over 50 years of tradition, starting in 1963 in Gyeongju, Gyeongsangbuk-do, as a noodle shop and rice cake mill. It maintains excellent quality, satisfying CJ CheilJedang's stringent standards, and has sustained a cooperative relationship for over 10 years.

Since its launch, Mijeongdang has continuously expanded its product lineup, currently offering nine types of tteokbokki, four types of rice cakes, kalguksu, naengmyeon ingredients, and jjolmyeon ingredients, building a diverse portfolio. These products are available nationwide at large supermarkets and online channels.

This content was produced with the assistance of AI translation services.