Lotte World Mall and Banana Sisters Launch 'Good Fashion Socks' Sale

Pop-up Store on Basement Level 1 Open Until the 28th

[Asia Economy Reporter Cha Min-young] Jamsil Lotte World Mall announced on the 20th that it will showcase a pop-up store of the fashion sock specialty brand ‘Banana Sisters’ in front of the Dotori Forest store on B1 floor until the 28th.

Banana Sisters, leading the fashion sock trend like Japan’s ‘Tutuanna,’ operates popular offline stores in Hongdae and Cheongdam under the concept of a ‘playground for fun and playful socks.’

At this Banana Sisters pop-up store, customers can purchase fashion legwear with a unique and lively image. It is composed of a ‘Trendy Line’ using various materials such as lace, patterns, and glitter, a ‘Daily Basic Line’ consisting of diverse colorways, and a sporty-feeling ‘Athleisure Line.’

Additionally, an environmental campaign ‘SAVE THE EARTH’ will be held. When purchasing socks with designs conveying messages about global environmental issues, 15% of the sales amount will be donated to environmental organizations as a corporate social responsibility (CSR) campaign. Campaigns to help abandoned dogs and pediatric cancer patients are also being conducted in the same manner.

Jung Geum-ah, Team Leader of Leasing Team 1 at Lotte Asset Development, said, “Socks are no longer just ordinary accessories but have established themselves as a fashion genre and a unique taste,” adding, “We will provide an opportunity to enhance fashion style with stylish socks and simultaneously participate in social contribution activities through the purchase of ‘good socks.’”

This content was produced with the assistance of AI translation services.