AK Plaza Strengthens Mobile Live Broadcasting

[Asia Economy Reporter Yujin Cho] AK Plaza announced on the 20th that it will increase the number of broadcasts to strengthen the competitiveness of its mobile live streaming sales channel, a non-face-to-face (untact) platform.

Last year, AK Plaza signed a strategic business agreement with Grip, the leading company in mobile live commerce, and became the first in the industry to enter the untact sales market.

AK Plaza has conducted 200 sales broadcasts over the past four months, with a cumulative follower count of about 20,000 customers. The number of broadcasts, which was about six times per month earlier this year, has recently expanded to an average of 8 to 10 times per day.

One hundred brands, including casual clothing, underwear, accessories, and small items, are participating in the broadcasts, and the number of brands wishing to participate continues to increase.

The average spending per customer per minute was estimated to be around 40,000 KRW, and in March, a popular accessory broadcast recorded sales of over 1 million KRW per minute, conducting a 50-minute broadcast and achieving sales of 55 million KRW.

A manager who actually participated in the live broadcast said, “Mobile live broadcasting is far more time-efficient than face-to-face sales, which has greatly helped store sales.”

Last year, when the mobile live broadcast market was somewhat unfamiliar in the distribution industry, AK Plaza formed a task force team to secure competitiveness, conducted pilot tests for product planning, production, and customer analysis, and this year internally organized a new channel team dedicated to mobile live broadcasting to professionalize and systematize the business.

A representative of AK Plaza’s new channel team said, “As untact culture has become socially established, the number of brands wishing to participate has rapidly increased. Although there are still many areas to improve, we plan to try various approaches to leverage the strengths of our broadcasts.”

This content was produced with the assistance of AI translation services.