Crown Launches Authentic Potato Snack 'Awesome'

[Asia Economy Reporter Choi Saeng-hye] Crown Confectionery announced on the 19th that it has launched a new concept potato snack called 'Awesome.'

Awesome means 'amazing' or 'astonishing.' It is a potato snack made by steaming instead of frying, giving it a subtle steamed potato flavor.

Most potato snacks released so far are fried. Frying enhances the umami that stimulates the tongue and offers advantages in shaping and texture. Additionally, the stickiness of steamed potatoes is actually a hindrance to mass production.

Awesome is a product that came to light after overcoming these triple challenges. The crispy texture was achieved by finding the answer in a geometric triangular shape. The overall shape is slightly curved with a large triangle containing a smaller triangle inside, producing a crisp sound despite being made from steamed potatoes.

This product is 'Red Cheese,' a combination of cheddar cheese and paprika. The cheese complements and enhances the flavor of the steamed potato.

This content was produced with the assistance of AI translation services.