Paris Baguette Launches Sangmijong Fresh Bread "A Different Level of Chewiness"

[Asia Economy Reporter Lee Seon-ae] SPC Group's Paris Baguette announced on the 19th that it has launched a new product, ‘Sangmijong Saeng (Fresh) Bread’, focusing on the original taste of bread.

‘Sangmijong Saeng (Fresh) Bread’ is a premium bread introduced by Paris Baguette’s research team by combining carefully selected ingredients with a unique manufacturing method and know-how accumulated over 75 years. It is a product that tastes delicious even when eaten as is, without adding other ingredients or toasting.

In particular, ‘Sangmijong Saeng (Fresh) Bread’ is kneaded using the tangzhong method (a manufacturing method that mixes flour and boiled water) by finding the optimal ratio of flour and water dedicated to fresh bread. Its initial texture is much chewier compared to other breads and melts softly in the mouth. Due to its unique texture, similar to ‘freshly cooked rice’, it is a bread that can be placed on the table daily even in Korean households where rice is the staple food.

Because of this, it is good to tear and eat by hand rather than slicing like other breads. The researchers at Paris Croissant Innovation Lab who led the development of this product tested the manufacturing process, including fermentation and baking, hundreds of thousands of times over several years with slightly different conditions to find the unique texture of ‘Sangmijong Saeng (Fresh) Bread’.

Especially, ‘Sangmijong Saeng (Fresh) Bread’ uses ‘Sangmijong (上味種)’, a mixed fermentation of four types of native lactic acid bacteria and native yeast, and through a special process of long fermentation and maturation, it reduces substances that hinder digestion in the dough, making it comfortable to eat daily.

Also, ‘Sangmijong Saeng (Fresh) Bread’ features a subtle flavor that comes out the more you chew, thanks to the addition of honey, butter, and fresh cream. While it is delicious when eaten as is, it can offer a more diverse taste when paired with spreads and toppings.

A Paris Baguette official said, “Sangmijong Saeng Bread, which focuses on the original taste and texture of bread, will set a new standard in this field,” and added, “Paris Baguette will continue to strive to provide a bakery food culture experience on a different level through continuous R&D investment.”

This content was produced with the assistance of AI translation services.