CJ CheilJedang Follows Eco-Friendly Trend... Baeksul Premium Oil Packaging Changed

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 19th that it has renewed the ‘Baeksul Premium Oil’ package to align with the eco-friendly trend.

Baeksul Premium Oil consists of six types: canola oil, olive oil, grape seed oil, sunflower seed oil, cooking oil, and crispy cooking oil. This renewal focused on ‘recyclability’ and ‘reducing plastic usage.’ First, the existing colored PET bottles were changed to transparent ones. The product labels were attached using ‘water-separable adhesive’ so that even when the labels are disposed of attached to the PET bottles, they can be easily separated with water during the recycling process, facilitating recycling.

The amount of plastic used in the product was also significantly reduced. The plastic used for the caps and containers was reduced by about 10%. Through this, it is expected to reduce approximately 111 tons of plastic usage annually, which corresponds to about 11.1 million 500ml water bottles.

Along with the package renewal, the design was also changed to a more luxurious style. The cap design was inspired by the traditional cork stopper used for olive oil to emphasize a premium feel, and it was presented with a simple design considering harmony with modern kitchen environments.

CJ CheilJedang is focusing on developing eco-friendly packaging as part of its sustainable management. By increasing the use of eco-friendly packaging materials and reducing non-recyclable packaging, it plans to prevent resource waste and contribute to creating an eco-friendly ecosystem.

In particular, in 2016, it established a ‘Sustainable Packaging Policy.’ Based on the ‘3R’ policy of eco-friendly packaging design, use of recyclable materials, and use of eco-friendly raw materials, it has been continuously expanding eco-friendly packaging across all products.

Through this package and design renewal, CJ CheilJedang aims to expand consumer preference for the Baeksul Premium Oil brand and further strengthen its number one position in the market.

This content was produced with the assistance of AI translation services.