eBay Korea 'Big Smile Day' Opens... 'Adidas' Discounts on First Day

[Asia Economy Reporter Seungjin Lee] Gmarket, Auction, and G9, operated by eBay Korea, will hold the ‘Big Smile Day’ for a total of 9 days until the 27th, offering various products at discounted prices.

Members of eBay Korea’s membership service ‘Smile Club’ will receive abundant discount benefits, including 9 types of discount coupons worth up to 300,000 KRW and an O2O (online to offline) service that allows picking up popular products at over 20,000 stores nationwide. Even those who apply for a one-month free trial of ‘Smile Club’ can receive all member-exclusive benefits equally.

This event has enhanced product competitiveness with direct participation from 100 famous domestic and international brand companies. Big Smile Day exclusive discount coupons and brand-specific overlapping coupons can be applied simultaneously, allowing customers to purchase popular products at unprecedented prices.

A representative brand event is the ‘Adidas’ special sale. Different product lines are sold at discounted prices every day. On the 19th, the ‘Adidas Originals’ line will be showcased, offering ‘Night Jogger’ and ‘Supercourt’ at special Smile Club discounted prices.

On the 20th, under the concept of ‘Summer Training,’ summer-exclusive products such as ‘Climacool’ will be offered at discounted prices. Then, on the 21st, the ‘Kids Line’ will be featured; on the 22nd, the ‘Sports Line’ including ‘Equipment’ and ‘Ultraboost’; on the 25th, slippers and sandals will be sold at a discount; and on the 26th, popular products in black color only will be specially priced.

Additional exclusive benefits for Adidas are also prepared. A ‘5% overlapping discount coupon exclusive to Adidas’ will be provided to Smile Club members. When used together with the ‘Big Smile Day’ maximum 20% overlapping discount coupon, customers will receive unprecedented discount benefits. The ‘Adidas’ special sale will be held on Gmarket and Auction.

In addition, sale sections featuring 100 participating brands such as Yuhan-Kimberly, Lacoste, Samsung Electronics, LG Electronics, Dyson, Bodyfriend, Simmons Bed, Tefal, Hanssem, Lock&Lock, Giordano, FILA, Amorepacific, LG Household & Health Care, Clean Country, CheongKwanJang, CJ CheilJedang, Nongshim, Cenovis, Xiaomi, and more can be found.

Kim Haedong, Head of Sales Planning at eBay Korea, said, “We have worked closely with major brand companies to ensure that Big Smile Day can meet consumers’ expectations,” adding, “Popular brand products can be purchased at unprecedented prices that have rarely been seen in the industry.”

This content was produced with the assistance of AI translation services.