Daesang Cheongjeongwon Launches 'Lightly,' a Deliciously Light Everyday Eating Habit Brand

[Asia Economy Reporter Lee Seon-ae] Daesang Cheongjeongwon announced on the 19th that it has launched the deliciously light daily eating habit brand ‘Lightly’ and newly released five types of convenient meal products.

‘Lightly’ is Cheongjeongwon’s online specialty brand created to allow consumers to enjoy a variety of everyday menus deliciously and without burden. The newly launched products are convenient meals using ‘konjac,’ which is relatively low in calories and provides a quick feeling of fullness. The lineup consists of three types of ‘Drinkable Konjac Porridge’ and two types of ‘Konjac Burrito.’

The ‘Drinkable Konjac Porridge’ features chewy konjac granules added to various raw ingredients to enhance the pleasure of chewing. The varieties include ▲‘Pumpkin Porridge,’ sweet and refreshing, made from well-steamed pumpkin, ▲‘Sweet Potato Porridge,’ soft and finely ground from steamed sweet potatoes, and ▲‘Oat Porridge,’ enriched with oats, scorched rice, and solomon’s seal powder for a nutty flavor. The product contains ‘Fibasol-2L,’ a water-soluble dietary fiber ingredient, and is formulated with the long-standing expertise of Cheongjeongwon’s food research institute to consider both taste and health. Each pouch contains about 70 kcal (based on pumpkin porridge), which is about half the calories of a bowl of rice of the same volume, making it light and easy to consume. Additionally, it is produced in a pouch form that can be stored at room temperature and is easy to store and carry, allowing consumers to enjoy it anytime and anywhere. It has no odor, making it perfect as a breakfast substitute in offices or lecture rooms.

The ‘Konjac Burrito’ lineup consists of two types: ▲‘Hot Chicken Konjac Burrito,’ which has a subtle spicy flavor from minced jalape?o, and ▲‘Barbecue Konjac Burrito,’ known for its rich flavor. The burritos are filled with chewy whole wheat tortillas stuffed with domestic chicken breast, konjac granules, and various vegetables, allowing consumers to intake carbohydrates, protein, and a variety of vegetables all at once. The filling, packed with various ingredients, offers a mild taste and can be easily prepared in a microwave, making it perfect not only for a light meal but also as a hearty snack or late-night meal.

A Daesang official said, “As the trend of prioritizing health continues, we actively reflected consumer needs for ‘light and delicious healthy food’ and launched ‘Lightly,’ which adds cost-effectiveness through online specialty sales. Moving forward, we will continuously introduce various products that are convenient yet filling, light yet delicious, and build the unique brand identity of ‘Lightly.’”

This content was produced with the assistance of AI translation services.