Lotte Department Store Opens 'Jindo Acomplier' Concept Store for Fur and Women's Apparel

[Asia Economy Reporter Seungjin Lee] Lotte Department Store announced on the 19th that it has introduced 'Jindo Acomplier,' a fur and women's clothing complex concept store, in collaboration with Jindo Co., Ltd., marking an industry first.

First unveiled on the 15th at the Jungdong branch, 'Jindo Acomplier' brings together the best products from five brands?'Jindo Fur,' 'Elfe,' 'UBA,' 'Cleve,' and 'Jindoroso'?which previously existed as separate stores, all in one space.

Unlike other fur specialty stores that display and sell only fur products, this store also houses the women's clothing brand 'UBA,' which sells blouses, dresses, and knits, expanding the product lineup to include woven items and accessories to address the off-season for fur sales during the summer months (April to August).

Additionally, while existing fur brands mainly sold high-priced fur products targeting older customers, 'Jindo Acomplier' introduces fur items priced around 1 million KRW, the latest trendy designs, and women's clothing that can be coordinated with fur, offering new-sensory products to existing customers and aiming to attract younger customers as well.

To commemorate the opening, 'Jindo Acomplier' will present luxury cashmere mufflers worth 400,000 KRW and 600,000 KRW to customers who purchase over 3 million KRW and 5 million KRW, respectively, until the 31st.

Meanwhile, Lotte Department Store's Jungdong branch successfully established itself in the commercial district last year by being the first department store to open a complex hall for 'The Handsome House' contemporary (high-end women's clothing) brand.

Jung Tae-ho, MD team leader at Lotte Department Store, said, "We plan to revitalize the sluggish fur market through the newly introduced 'Jindo Acomplier.' We will continue to strive to provide attractive spaces to the public and present new models to the industry."

This content was produced with the assistance of AI translation services.