Hana Financial Group Unveils Support Video for Parents of People with Developmental Disabilities, 'Mom's Graduation Ceremony'

A scene from the video "Mom's Graduation Ceremony." Photo by Hana Financial Group

[Asia Economy Reporter Kim Min-young] Hana Financial Group announced on the 18th that it has produced a video for its corporate social responsibility (CSR) campaign series "Mom's Graduation Ceremony" and released it on digital platforms such as YouTube and Facebook.

"Mom's Graduation Ceremony" was created to highlight the unfortunate reality that people with developmental disabilities cannot find employment after graduating from school and ultimately remain dependent on their parents for life. It also supports the parents and families who have to welcome their children with developmental disabilities back home after graduation.

Using the universally relatable theme of a graduation ceremony, the video conveys the worries of mothers with children who have developmental disabilities graduating, and shares true stories of those who succeeded in finding employment through "Hana Power On Impact," delivering a message of hope. Company officials explained that it sincerely conveys Hana Financial's CSR activities, which empathize with people with developmental disabilities and their families, jointly addressing social issues and seeking solutions.

"Hana Power On Impact" is a social contribution project started by Hana Financial in 2017 as part of its support for revitalizing the social economy. It focuses on the social issue of employment for people with developmental disabilities by supporting the creation and expansion of high-quality, sustainable jobs needed by them.

Hana Financial has selected 23 companies so far to develop and enhance new job models for people with developmental disabilities and to create and disseminate content to promote employment. The theater company "Rahap," which creates original musicals based on the autobiographical stories of people with developmental disabilities, hired four musical staff members as regular members through participation in the Hana Power On Impact project.

A Hana Financial official stated, "Not stopping at the support projects so far, we plan to organize and support a healing program called 'Rest' in the second half of this year, which provides emotional support and motivation for life to parents of people with developmental disabilities who must spend most of their time at home."

Meanwhile, Hana Financial is holding an event until the 31st where 60 people will be selected by lottery to receive small gifts if they leave supportive comments on the video posted on Facebook and YouTube.

This content was produced with the assistance of AI translation services.