Seven Eleven "As Disaster Relief Funds Are Released... Increase in Daily Necessities Sales and High-End Products Stand Out"

[Asia Economy Reporter Seungjin Lee] As the government's emergency disaster relief funds began to be distributed in earnest from the 13th, convenience stores have emerged as the main consumption channel.

Seven Eleven announced on the 18th that an analysis comparing sales over five days from the 13th to the 17th with the same days of the previous week (May 6?10) showed a significant increase in sales centered on daily necessities and grocery-related products.

High-priced products showed particularly remarkable growth. The most notable items were men's razors and cosmetics. During the period, sales of razors and men's cosmetics increased by 45.2% and 48.1%, respectively. Ice cream sales also rose by 11.3% overall, with premium ice cream (such as Natuur and H?agen-Dazs) increasing by 21.6%, while regular low-priced ice cream grew by 9.9%.

Alcoholic beverages showed a similar trend. Overall alcohol sales increased by 7.5% during the period, led by high-priced products such as wine and whiskey, which rose by 17.2% and 12.8%, respectively. Beer sales increased by 8.3%, and soju and Makgeolli by 4.1%.

Since these products are considered high-priced items in convenience stores, daily demand is not very large, but consumption surged due to reduced psychological economic burden from using the disaster relief funds.

In addition, daily necessities such as shampoo, soap, and toothbrushes showed overall sales growth of 13.6%, and household items like fabric softeners and detergents increased by 24.0%. The 17.2% increase in diapers was also a notable phenomenon.

In groceries, sales of bagged noodles rose by 17.3%, health foods by 15.9%, convenient fruits by 34.9%, and side dishes by 9.0%. Refrigerated and frozen foods also increased by 10.3% and 13.8%, respectively.

Seven Eleven expects that the use of emergency disaster relief funds will be fully activated nationwide starting this week, and thus convenience stores, which are the closest point of daily consumption, will receive even more attention. Accordingly, Seven Eleven is preparing planned promotions next month to stimulate consumption and alleviate consumers' economic burdens.

A Seven Eleven official said, “Since emergency disaster relief funds can be used at convenience stores, we believe there will be a positive effect on franchise store sales. We expect the main demand to focus on groceries and daily necessities essential for everyday life.”

This content was produced with the assistance of AI translation services.