Hyundai Department Store Opens 'Social Impact' on Online Mall Featuring Good Venture Companies

[Asia Economy Reporter Minyoung Cha] Hyundai Department Store announced on the 18th that it will open a specialized section called 'Social Impact' on its official online mall, The Hyundai.com, to sell products from social ventures. Social ventures are startups that pursue both solving social issues and profitability simultaneously.

Social Impact is a specialized mall jointly planned by Hyundai Department Store and Root Impact, a nonprofit corporation supporting social ventures. Hyundai Department Store explained that they established a shop-in-shop style specialized mall within The Hyundai.com to expand sales channels and strengthen branding for social ventures.

The newly launched 'Social Impact' will feature a total of 11 social venture brands aligned with four concepts: diversity, coexistence, eco-friendliness, and health. These include Iwon Timepiece, which makes 'touchable watches' for the visually impaired; Donggubat, which produces household goods together with people with developmental disabilities; and Dr. Noah, which manufactures toothbrushes made of bamboo, an eco-friendly material, to reduce plastic waste. A total of about 270 brand products will be showcased, with plans to increase the number of products and brands in the future.

Additionally, Hyundai Department Store will offer up to a 10% discount coupon to customers who purchase from Social Impact until the 24th, and will provide gifts such as mask packs (Marimond) and art postcards (Kimu Studio) by brand to purchasing customers.

A Hyundai Department Store official said, "To support social ventures leading the resolution of social issues, the entry fees were set about 5-10% lower than the average for brands on The Hyundai.com," adding, "We plan to continuously carry out various promotions to support their sales channel expansion and branding."

This content was produced with the assistance of AI translation services.