Hanjin Co., Ltd. Operates 'Haman Watermelon' Pop-up Store at Shinsegae Department Store Main Branch and Gangnam Branch

[Asia Economy Reporter Yu Je-hoon] Hanjin Co., Ltd. announced on the 18th that it will operate a pop-up store for Haman watermelons, a representative specialized resource of Haman County, at Shinsegae Department Store’s Main Branch and Gangnam Branch. This event is part of Hanjin Co., Ltd.’s Creating Shared Value (CSV) project aimed at increasing sales of Haman watermelons.

According to Hanjin Co., Ltd., the Haman watermelon pop-up store will be open on the B1 floor of Shinsegae Department Store Gangnam Branch until the 21st, and from the 22nd to the 28th, it will be operated on the B1 floor of the new building of the Main Branch.

At the pop-up store, Haman watermelons and gift cards for delivery of Haman watermelons will be sold. The store will also exhibit videos from a Haman watermelon recipe contest reflecting the latest culinary trends, eco-friendly packaging exclusively for Haman watermelons, and a storybook. Additionally, a customer event will be held where customers who upload photos of the pop-up store on SNS with the hashtag (#SiktakwiSubak) will immediately receive a 5,000 KRW discount coupon for Haman watermelon gift cards.

A representative from Hanjin Co., Ltd. said, "It is very meaningful to support farmers struggling due to COVID-19 and to introduce excellent domestic agricultural products to customers through a pop-up store in a landmark department store. We will continue to realize social value by uniting the intentions of local communities and companies."

Meanwhile, Hanjin Co., Ltd., NongHyup, and Haman County plan to continuously carry out online and offline marketing to expand consumption of Haman watermelons, including SNS activities utilizing the unique advantages of Haman watermelons, gift card sales, and entry into e-commerce platforms, in addition to operating the pop-up store.

This content was produced with the assistance of AI translation services.