"Supporting Animal AR" SKT Unveils 'JumpAR' Pro Baseball

[Asia Economy Reporter Koo Chae-eun] SK Telecom announced on the 18th that it has launched the ‘Jump AR Baseball Theme’ service, applying Jump augmented reality (AR) animals to the uniforms of six KBO teams, including SK Wyverns, Kiwoom, NC, Samsung, Hanwha, and Lotte.

This time, the professional baseball theme was applied within ‘Jump AR,’ and it is expected to enable more fun and diverse online cheering with ‘Jump AR’ animals during the era of spectator-free professional baseball. ‘Jump AR’ users can open the smartphone app, click the baseball menu, and choose from four types of animals?cat, alpaca, Welsh Corgi, and red panda?performing actions in four positions: pitcher, catcher, third baseman, and batter. Users can also take cheering photos with the AR animals or share them in the open gallery.

Additionally, the uniforms of the six KBO League teams are provided as costumes for social room avatars in the ‘Jump VR’ app. Passionate professional baseball fans can wear the uniform of their favorite team in the virtual world and cheer for the same team together in clubs or cafes.

In the era of expanding untact culture, an event is also being held for fans who want to enjoy professional baseball more joyfully. From May 19 to 31, customers who take certification photos wearing the cheering team uniform with AR animals or photos of themselves watching games with AR animals and upload them on their Instagram with hashtags (#JumpAR #ARCheering #TeamNameCheering) will be eligible to receive a chicken set as a prize.

Jeon Jin-soo, Head of SK Telecom’s 5GX Service Division, said, “We have prepared the Jump service that allows families and friends to cheer together through VR and AR in the era of spectator-free professional baseball,” adding, “We plan to develop various services so that untact culture using ICT technology can naturally permeate our daily lives.”

This content was produced with the assistance of AI translation services.