Fila, Subway Collaboration Event a Great Success

[Asia Economy Reporter Yujin Cho] FILA announced on the 18th that it successfully completed an untact drive-thru event celebrating the launch of the Subway collaboration collection over the past weekend at the Subway Dongchon DT (Drive-Thru) store in Dong-gu, Daegu.

The area around the event venue was bustling with a long line of vehicles participating in the event. Although the event was originally scheduled to start at 10 a.m., the start time was moved up due to the line of vehicles gathered from early morning. The event was conducted in a non-face-to-face manner with thorough safety measures and was safely concluded with the active cooperation of citizens.

FILA provided a ‘FILA Linear Logo Short Sleeve T-shirt’ (one T-shirt per vehicle) to customers who visited the Dongchon DT store to purchase Subway sandwiches.

This was the same product offered to customers last month as part of FILA’s ‘Cheer Up Korea’ campaign for overcoming crises and sharing hope, conveying support for Daegu citizens going through difficult times due to the COVID-19 pandemic.

At the Subway Dongchon DT store, some items from the FILA Subway collaboration collection, including T-shirts and shoes, were offered as buy one, get one free. Minimizing external contact to maintain social distancing while allowing customers to conveniently and quickly purchase collaboration items received great response from Daegu customers who visited the site. Under this atmosphere, all shoe products prepared for on-site sales were sold out.

During the same period, customers who purchased Subway collaboration collection products at three FILA stores located in Daegu (FILA Daegu Store, Dongseong-ro Store, NC EXCO Store) were also given sandwich set vouchers usable at Subway stores in Daegu.

A FILA representative said, “We planned this untact event with safety as the top priority to support Daegu citizens going through difficult times due to COVID-19,” and added, “We sincerely thank the customers in the Daegu area who cooperated to ensure the event was safely conducted and showed their support.”

This content was produced with the assistance of AI translation services.