11st Gets Prettier... Beauty Live Broadcast Teams Up with 'Hera' This Time

First Broadcast at 7 PM on the 18th

[Asia Economy Reporter Minyoung Cha] 11st announced on the 18th that it will collaborate with Amorepacific's beauty brand ‘Hera’ to launch a monthly beauty live broadcast promotion.

The first broadcast, scheduled for 7 PM that evening, will feature makeup tips using Hera’s bestsellers such as the ‘Black Foundation’ and ‘Black Cushion,’ known as the ‘BLACKPINK Jennie Foundation.’ Famous makeup artists Seonghee An and Minsu Shin will share makeup tips, including how to effectively use the Black Foundation and application methods tailored to different skin types.

A ‘Double Makeup Show’ will also be held, where the two artists simultaneously demonstrate makeup for different skin types. Customers can vividly obtain makeup information suited to their own skin type while watching the broadcast. A Q&A session addressing customer inquiries will also be provided.

The Black Foundation and Black Cushion featured in the broadcast will be sold at a 15% discount from the regular price until the 24th, priced at 51,000 KRW and 46,750 KRW respectively. The first 1,000 customers to purchase will receive gifts worth 40,000 KRW, including Shinsegae gift certificates, makeup fixers, and Cell Essence masks. Customers who purchase products during the live broadcast will earn 2,000 SK Pay points, and 20 customers who verify their order numbers during the broadcast will receive an additional ‘Black Lovers Set’ consisting of Black Foundation, Black Strap, and more.

11st and Hera plan to conduct monthly live broadcasts throughout this year through their collaboration. They will introduce makeup tips and related products based on Hera’s representative ‘Makeup Look of the Month.’ Customers can gain vivid makeup information through influencer demonstrations and resolve their makeup questions or concerns by participating in pre-surveys. They can also purchase products at more affordable prices.

Kim Myungsik, head of Life Beauty at 11st, said, “After accumulating know-how by trying various beauty live broadcasts this year, we are the first e-commerce company to present an exclusive live broadcast promotion with Hera.” He added, “Through collaboration with Hera this year, we plan to prepare lively live broadcast promotions incorporating new content every month.”

Meanwhile, 11st has been increasing live broadcast content through collaborations with various influencers and brands such as makeup artist Seongah Jo, and beauty brands Etude and IOPE since the beginning of this year.

This content was produced with the assistance of AI translation services.