Lotte Card Moves to Gwanghwamun New Headquarters After 10 Years

Operation of a Complex Cultural Space with Five Themes Including Focus, Creativity, and Fun
Balancing Employee Work and Rest

[Asia Economy Reporter Ki Ha-young] Lotte Card has relocated from its previous Namdaemun headquarters to a new office in Gwanghwamun after 10 years. The space design, reflecting the company’s organizational culture and management philosophy, is expected to become a place to share the future and vision.

On the 18th, Lotte Card announced that it had moved its headquarters to the Concordian Building located at 76 Saemunan-ro, Jongno-gu, Seoul. A relocation ceremony was held with CEO Jo Jwa-jin, employees, and guests in attendance.

At the event, CEO Jo said, "I believe hardware can change software," adding, "The interior design and elements of the new headquarters are expected to present the direction the company should take and share the vision with employees." He continued, "Through the relocation, we will improve the working environment for employees, maximize synergy between departments, and focus more on core competencies to provide better services to customers."

The new headquarters was designed to embody Lotte Card’s organizational culture and management philosophy, serving as a space to share the company’s future and vision. To this end, CEO Jo personally oversaw all aspects of the interior design, space layout, and overall planning. He also presented the interior philosophy and design concept of the new headquarters to an internal opinion group, listening carefully to employees’ feedback and ideas.

Particularly, emphasis was placed on seating arrangements and space utilization to foster a horizontal corporate culture and a flexible, agile organizational culture. The traditional distinction between team leaders and members’ seats was removed, and modular tables that can be rearranged according to work or meeting purposes were installed to facilitate smooth communication.

A new concept complex cultural space called the ‘Working Lounge,’ reflecting Lotte Card’s management philosophy, was introduced across seven floors. This space allows employees to enjoy both work and relaxation, incorporating the ‘5 Ways of Working at Lotte Card (POCHA = Positive Thinking, Obsession with Detail, Challenge and Learn, Have Fun, Agility in Strategy)’ emphasized by CEO Jo in his inaugural message. Each area features unique designs and concepts such as a cozy caf?, attic, digital room, garage, arcade, theater, and library.

Additionally, the space design highlights employee welfare with facilities such as an in-house cafeteria, ‘Phone Rooms’ for private calls, and ‘Sleep Capsules’ installed separately in male and female lounges. Various spaces that enhance work efficiency were also prepared, including ‘1-on-1 Meeting Rooms,’ a ‘WAR Room’ for in-depth discussions between the CEO and employees, and a ‘Media Wall’ capable of directly broadcasting signals to employees.

This content was produced with the assistance of AI translation services.