Bro and Tips Select Actor Chae Jong-hyeop as New Brand Model

[Asia Economy Reporter Yujin Cho] Amorepacific's bro cosmetic brand for men in their 20s, Bro & Tips, has selected actor Chae Jong-hyeop as its new brand model.

Chae Jong-hyeop was chosen as the model because his unique positive and healthy energy aligns with the brand concept of "solving the brothers' minor worries." He will actively communicate to make the brand feel friendly and interesting even to men who are not familiar with cosmetics.

Bro & Tips released the first visual featuring Chae Jong-hyeop, a web poster image, through official social networking services (SNS). The image introduces three all-in-one products named after three common skin concerns that men in their 20s might have: Never Dry for dry skin, Never Oily for oily skin, and Never Worry for sensitive skin.

Meanwhile, Chae Jong-hyeop, a promising rookie actor, gained great love for his bright and fresh smile while playing Yoo Min-ho, the youngest member of the Dreams, in the successfully concluded drama "Stove League."

A Bro & Tips representative said, "We expect a synergy effect as actor Chae Jong-hyeop's bright, healthy, and confident charm fits well with the brand," adding, "We will continue to present fresh and differentiated products and visuals unique to Bro & Tips."

This content was produced with the assistance of AI translation services.