Cheongho Nice, 50,000 Water Purifiers Sold from January to April This Year... "20% Increase Compared to Last Year"

Cheongho Nice's 'Coffee Ice Water Purifier Huicafe 550' (left) and 'Sterilized Ice Water Purifier Senita'.

[Asia Economy Reporter Kim Daeseop] Cheongho Nice announced on the 18th that the number of water purifier units sold from January to April this year reached 50,000, an increase of about 20% compared to the same period last year.

This sales increase was driven by four models in the 'Sterilization Water Purifier Senita' series and three models in the 'Ice Water Purifier 550' series. The sales of these products from January to April accounted for 35% of the total water purifier sales of Cheongho Nice.

In particular, the company explained that the factors contributing to the sales increase included conducting promotions that allow customers to use strategic products at reasonable prices each month and applying special rental fees for long-term customers, which helped with customer management.

Jeon Byung-gap, Director of the PS Business Division at Cheongho Nice, said, "This year, consumer demand for products emphasizing hygiene functions has increased," adding, "Cheongho Nice is focusing on expanding products with enhanced sterilization power, and will continue relentless research to develop products that contribute to customers' healthy lives."

This content was produced with the assistance of AI translation services.