Convenience Store Dessert Boom... Emart24 Expands Dessert Variety

Emart24 Dessert Category Sales from January to May Increase 114.5% Year-on-Year
Popular Desserts to Enjoy with 1000-Won Convenience Store Americano

[Asia Economy Reporter Lim Hye-seon] Sales of convenience store desserts are increasing.

According to Emart24 on the 18th, sales of dessert product categories from January to May this year increased by 114.5% compared to the previous year. As cost-effective convenience store coffee priced around 1,000 won has gained popularity, dessert sales enjoyed alongside coffee are also rising. In fact, Emart24's ground coffee Ifresso sales increased by 71.1%.

As more customers seek convenience store desserts, the variety of desserts has also expanded. Emart24 released Triple Macaron in March, which ranked first in the dessert product category, and as customers continued to purchase it, they launched Triple Macaron Season 2.

Triple Macaron Season 2 consists of three flavors: Apple, Mango, and Cookies & Cream. The price is 3,200 won.

To provide a taste differentiated from the existing Triple Macaron (Strawberry, Blueberry, Chocolate), Emart24 conducted tasting tests with headquarters employees. They also consulted brand office staff about the harmony of macaron colors, putting effort into selecting taste and color. With the release of Triple Macaron Season 2, Emart24 now sells six types of macarons.

This content was produced with the assistance of AI translation services.