One-Body Washer-Dryer 'LG Tromm WashTower' Surpasses 10,000 Units in Cumulative Sales

Sales Speed Over 3 Times Faster Than Previous Products
Three New Colors Added Including Sand Beige

LG Electronics announced on the 18th that its one-body washer-dryer, the Tromm WashTower, released at the end of last month, has surpassed 10,000 units sold in about four weeks. On the same day, the company introduced three new colors: Sand Beige, Coral Pink, and Forest Green.

[Asia Economy Reporter Dongwoo Lee] LG Electronics' all-in-one washer-dryer, the Tromm WashTower, surpassed 10,000 units sold in about 4 weeks since its launch.

LG Electronics announced on the 18th that compared to the ‘Tromm TwinWash’ introduced in 2015, which took 12 weeks to reach 10,000 units sold, the new product this year is selling more than three times faster.

Earlier, the company launched a one-body washer-dryer that integrates the washing machine and dryer at the end of last month. Following Space Black and Lily White, three new colors?Sand Beige, Coral Pink, and Forest Green?were added on this day.

The Tromm WashTower is about 87mm shorter in height compared to installing a drum washer and dryer vertically in the same class. It is convenient to load and unload laundry or manage the filter without using a separate pedestal.

The control panel in the center of the WashTower, called the ‘One-Body Laundry Control,’ is more convenient as users do not need to stretch their hands far or use a remote control. Multiple courses are visible at a glance and can be selected by pressing buttons directly, making it more intuitive than operating with a dial.

The Tromm WashTower connects the bottom washing machine and the top dryer without the need for a separate smartphone app or wired connection. When the washing machine transmits the used washing course to the dryer, the dryer automatically sets the most suitable drying course.

According to tests conducted by the global certification body Intertek, the ‘One Shirt Course’ completes washing and drying in 35 minutes. This is useful when a single shirt is urgently needed.

The product maintains a minimal design. Unnecessary lines and spaces are eliminated to achieve a smooth seamless design. The clean glass door adds a touch of luxury without any excess.

Jaecheol Ryu, Vice President and Head of the Living Appliance Business Division at LG Electronics H&A Business Division, said, "We will lead the premium clothing care market with the Tromm WashTower, an all-in-one washer-dryer with a one-body design."

This content was produced with the assistance of AI translation services.