"From Car Wash to Electric Vehicle Charging... Vehicle Maintenance Made Easier"

[Asia Economy Reporter Hwang Yoon-joo] SK Energy, the refining business subsidiary of SK Innovation, has partnered with leading service providers in various vehicle care sectors to actively begin developing an integrated vehicle management (car care) service for mobility customers. This move is part of SK Energy's concrete execution of its growth strategy through customer value innovation.

To develop the vehicle management platform (Car Care Platform), SK Energy signed partnership agreements with six specialized vehicle management service companies at the SK Seorin Building located in Jongno-gu, Seoul.

The event was attended by SK Energy’s Platform Business Development TF leader Pyo Soo-hyung, along with representatives from specialized vehicle management service companies such as Selsemo, Gotcha, Lupes, Majimak Samsipbun, Sechawang, and Autostay, which provide services including car washing and valet parking.

Considering the market situation where automobiles have become essential daily items for modern people but are difficult to manage, SK Energy decided to collaborate with specialized companies to provide automobile management services. Through this, customers will receive reliable and trustworthy services, and specialized companies are expected to grow together, creating a win-win model.

An SK Energy official explained, "With the popularization of mobile devices and the activation of untact services due to COVID-19, the online-to-offline (O2O) market is rapidly expanding. This partnership ceremony marks the first step toward building and providing an integrated vehicle management service that customers using O2O mobility services can trust and use conveniently."

SK Energy plans to develop services such as hand car washing, on-site car washing, self-service car washing, and valet parking first by creating an integrated vehicle management service platform in collaboration with its partner companies, and gradually expand into related fields such as new car brokerage, parking, and electric vehicle charging in the future.

Through the vehicle management platform, SK Energy intends to offer customers ▲ objective information by service type, ▲ a convenient one-stop system enabling everything from reservation to payment, and ▲ membership benefits that allow the use of integrated mileage. This will significantly reduce inconveniences such as varying prices and quality by company, lack of information, and the need to install separate applications for each service.

This content was produced with the assistance of AI translation services.