‘Mapo Village Travel’ Selected for Seoul Village Travel Contest Project Two Years in a Row
Development of Various Village Travel Courses, Active Cultural Tourism Guide Activities Stand Out...Promotion of Personalized Travel Combining Hallyu Tourism Products and Information Communication Technology
[Asia Economy Reporter Jongil Park] Mapo-gu (Mayor Yudonggyun) announced that ‘Mapo Village Tour’ was selected for the second consecutive year in the ‘Village Tour Contest in Seoul’ promoted by the Seoul Metropolitan Government, recognizing its excellence.
In this contest, 13 out of 25 autonomous districts in Seoul applied, and three districts including Mapo-gu were finally selected, securing a project budget of 117 million KRW accordingly.
‘Mapo Village Tour’ is a village tourism product where a guide directly develops and leads village tour courses, reflecting changing travel trends such as individual tourism and special-purpose tourism, and discovering representative tourism products unique to Mapo.
Last year, through the ‘Hongdae & Mangwon Village Tour Following Stories,’ guides directly developed 25 village tour courses, and a total of 1,161 people participated in the guided tours conducted over 201 sessions, achieving significant results.
Additionally, six new guides were trained, and currently, a total of 17 cultural tourism guides are active.
This year, based on last year’s achievements, a Hallyu tourism product centered on Hongdae and Sangam, which have high recognition and satisfaction among foreign tourists, will be developed, and the existing village tours will be recomposed into personalized trips by combining them with information and communication technology (ICT).
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Yudonggyun, Mayor of Mapo-gu, said, “As a result of actively striving to develop tourism content specialized in Mapo, we gained momentum in promoting the village tour project by being consecutively selected in the contest. Going forward, the district will do its best to discover various contents that can create high added value, cultivate the competitiveness and self-sustainability of local tourism, and revitalize the local economy.”
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