Last Month's Re-released Films Account for 25%... Leading the Charge is 'La La Land'

The proportion of audiences for re-released films rose to 25% last month. At the center of this upward trend was "La La Land."

According to the "April 2020 Korean Film Industry Report" released by the Korean Film Council on the 14th, seventy re-released films were shown last month. This is a sevenfold increase from ten films in February. This surge is due to the spread of the novel coronavirus infection (COVID-19). The gap created by the postponement of medium to large-scale film releases was gradually filled.

The number of viewers for re-released films last month was 242,963, accounting for about 25% of the total audience of 972,576. The film that attracted the most viewers was Pan Cinema's "La La Land." It ranked first at the box office for eight consecutive days from the 17th to the 25th of last month, drawing 76,000 viewers. Since its re-release on March 25, it has attracted 101,000 viewers up to last month.

Kim Seong-hee, a policy researcher at the Korean Film Council, analyzed, "Since March, theaters have re-released music films and hero movies in the form of special screenings to attract audiences back from OTT platforms. In particular, music films that can utilize the theater's sound system showed strong performance at the box office."

Walt Disney Company Korea's "Avengers: Endgame" recorded the second highest attendance with 16,000 viewers despite being screened for only two days last month. "Avengers: Infinity War," which was re-released on the same day (April 29), also performed well with 9,000 viewers. By the screening end date on the 5th of last month, the two films attracted 43,000 and 20,000 viewers respectively. On the other hand, "The Avengers" and "Avengers: Age of Ultron," which were re-released six days earlier, drew only 11,000 and 9,000 viewers respectively.

Universal Pictures International Korea's "Les Mis?rables" attracted 10,000 viewers last month, ranking fourth in attendance. Other films in the top 10 re-releases last month included Watcha's "Cinema Paradiso" (9,000 viewers), Megabox Joongang Plus M's "Your Name" (8,000 viewers), and Walt Disney Company Korea's "Logan" (8,000 viewers) and "Deadpool" (6,000 viewers). Among Korean films, "Spring Day Has Gone," re-released on the 2nd of last month, recorded the highest attendance with 3,900 viewers.

This content was produced with the assistance of AI translation services.