SSG.com Launches Online-Only 'Moduui Ssal' Rice

[Asia Economy Reporter Seungjin Lee] SSG.com is launching its first "self-distributed rice."

On the 14th, SSG.com announced that it has signed contracts with farms in the Saemangeum area and will actively start selling premium quality "Modu-ui Rice" (Everyone's Rice). Modu-ui Rice is a self-distributed rice fully managed by SSG.com from procurement to sales, as part of its effort since last year to enhance its "extreme freshness" competitiveness.

Modu-ui Rice is priced at 49,800 KRW per 20kg bag, which is up to 50% cheaper than well-known brand rice available in the market. While the quality is above average, unnecessary marketing costs have been eliminated to keep the price low, following the 'EDLP (Every Day Low Price)' strategy.

This rice is distributed through direct procurement via contract farming with local farms in partnership with SSG.com's collaborator, Saemangeum Agricultural Corporation. The rice produced by the farms is milled and immediately stocked in SSG.com's online store "Neo."

Products that are more than 3 days post-milling are not accepted for stocking. By significantly reducing the distribution stages from producer to consumer, this approach enhances both price competitiveness and freshness. The annual volume reaches approximately 2,000 tons, equivalent to about 100,000 bags in 20kg units.

SSG.com plans to design a "variety of small quantities" product line suitable for online distribution, taking full responsibility from procurement to distribution, and aims to attract customers through exclusive sales and product differentiation strategies.

Additionally, to dispel customer concerns that "cheap means low quality," SSG.com is strengthening its "quality responsibility" policy. Every shipment of Modu-ui Rice will undergo quality inspection, and the results will be publicly available on the website three times a week for anyone to review.

Moreover, the packaging has been carefully designed with an "easy open" method so that the product can be opened conveniently without knives or scissors. The packaging uses pure natural pulp and eco-friendly water-based ink to enhance safety.

Meanwhile, to commemorate the launch of Modu-ui Rice, SSG.com will hold a sampling event. Among customers using dawn delivery, the first 4,000 people daily will receive a 200g "taste sample." This event will run for five days from the 18th to the 22nd.

Jongsu Lee, Executive Director of Product Management at SSG.com, stated, "We are constantly seeking ways to supply high-quality products at reasonable prices to consumers and plan to launch additional products such as 'nutritious mixed grains' based on market response. As single-person households increase, we will also introduce small-quantity premium rice for them and continue to strengthen product competitiveness."

This content was produced with the assistance of AI translation services.