Due to COVID-19 Impact, LGU+ Education App Users Surpass 110,000
[Asia Economy Reporter Koo Chae-eun] The spread of the novel coronavirus infection (COVID-19) has led to a surge in users of the ‘U+ Kids Live Library’.
On the 14th, LG Uplus announced that the number of users of the mobile educational application ‘U+ Kids Live Library,’ which allows children to enjoy preferred content such as fairy tales, nature observation, and science in vivid 3D AR, has surpassed 110,000.
U+ Kids Live Library has partnered with 24 globally renowned children’s book publishers including ‘DK,’ ‘Penguin Random House,’ and ‘Oxford’ to produce and exclusively provide 152 English books in 3D AR. This service is characterized by allowing children aged 5 to 9, who are beginning to learn English in earnest, to conveniently select and use a variety of content.
Since its launch on January 17, the number of users in January was about 6,000, but it surpassed 20,000 in February, and in March and April, the number of users exceeded 30,000, reaching a cumulative total of about 117,000 users as of May 10. Among the approximately 117,000 cumulative users, more than half were kids phone users. LG Uplus analyzed that the increase in the use of educational applications for children was influenced by the spread of online education and non-face-to-face culture due to COVID-19, and that the number of users of services that can stimulate children’s curiosity and enhance learning effects by utilizing 3D AR technology surged.
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Choi Yoon-ho, Executive Director in charge of AR/VR services at LG Uplus, said, “The biggest advantage is that children can access famous overseas educational books with curiosity at home by utilizing 3D AR technology,” adding, “We will create a mobile children’s library that stimulates children’s imagination through AR and helps them easily learn English through famous fairy tales by selectively providing good books from renowned domestic and international publishers.”
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