Public Home Shopping, '7 Days of Value' Sales Increase by 77%

77% Increase Compared to Same Period Last Year... 22.3 Billion Sales Performance

[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping announced on the 13th that the special sales broadcast "Let's Buy Value for 7 Days," held from the 29th of last month to the 5th of this month, achieved sales of 22.3 billion KRW, a 77% increase compared to the same period last year.

"Let's Buy Value for 7 Days" is an event jointly conducted by Public Home Shopping along with three government ministries: the Ministry of SMEs and Startups, the Ministry of Agriculture, Food and Rural Affairs, and the Ministry of Oceans and Fisheries. Ministers from related departments, including Minister Park Young-sun of the Ministry of SMEs and Startups, personally appeared in the "Please Hold Hands" campaign video to promote it to the public, participating in supporting sales channels for our small and medium-sized enterprises, small business owners, and agriculture, livestock, and fisheries industries, which have been depressed due to the novel coronavirus infection (COVID-19).

During the 7-day event period, Public Home Shopping recorded total sales of 22.3 billion KRW based on order amounts. This figure represents a 77% increase compared to the same period last year, with more than 70,000 new subscribers added. During the event period, orders from customers in their 30s and 40s accounted for about 24% of all orders and about 37% of the "Sudden Chance" sales.

The main customer group, those aged 50 and above, showed a high participation and order rate of 60%. The "Sudden Chance," where customers can purchase the product by paying only a delivery fee of 2,500 KRW once a day for up to 7 days, sold out the prepared quantity of 47,000 sets, and customers who ordered more frequently also showed higher purchase rates for other products.

A Public Home Shopping official stated, "We will continue to actively carry out activities to support our small and medium-sized enterprises and agriculture, livestock, and fisheries industries, which have been depressed due to COVID-19."

This content was produced with the assistance of AI translation services.