Cheil Worldwide Wins 34 Main Awards at the Three Major Advertising Festivals Including New York Festivals

"Record Highest Number of Awards Ever"
Hong Kong Branch Selected as 'Asia-Pacific Advertising Agency of the Year' for 3 Consecutive Years

The 'Homework, Music, Tidy Up' campaign by Cheil Worldwide's Hong Kong branch, which won five Gold Awards at this year's New York Festival.

[Asia Economy Reporter Minyoung Cha] Cheil Worldwide set a record for the most awards ever won at the New York Festivals, one of the world's top three advertising awards.

On the 13th, Cheil Worldwide announced that at the '2020 New York Festivals,' it won a total of 34 main awards, including 7 Golds, 12 Silvers, and 15 Bronzes, thanks to the efforts of its global networks in Asia, Europe, and Latin America.

The most notable campaign among this year's winners was the 'Homework, Music, Tidy Up' campaign conducted by the Hong Kong branch in collaboration with Chupa Chups, which won a total of 18 awards, including 5 Golds. This campaign cleverly depicted children doing difficult and tedious tasks such as homework, music practice, and tidying their rooms while enjoying a sweet break by sucking on Chupa Chups lollipops. It also won awards at Cannes Lions and the London International Awards.

Cheil Worldwide's China headquarters, in partnership with Penguin Random House, conducted the 'Lose Yourself in a Book' campaign, and the Brazil branch launched 'The Waste Measure' campaign with local organic juice brand Green People to raise awareness about water waste. Both campaigns received high praise from the jury and were awarded Gold.

Other main award-winning campaigns included the 'Fish Love Band' campaign (headquarters), which produced and distributed wristbands that measure the size of juvenile fish to address overfishing issues; the 'Samsung Good Vibes' campaign (India branch), which developed an app combining smartphone haptic feedback and Morse code to enable communication between hearing-impaired and hearing individuals; and Starbucks' digital video 'What's Your Name' (subsidiary Iris), based on the real experiences of transgender individuals.

Meanwhile, Cheil Worldwide's Hong Kong branch was selected as the 'Asia-Pacific Advertising Agency of the Year' for the third consecutive year in the special awards category at the New York Festivals. The Hong Kong branch received a total of 25 awards this year at the New York Festivals for three works, including the Chupa Chups campaign.

Paul Chan, CCO (Chief Creative Officer) of Cheil Worldwide Hong Kong, said, "We are very pleased that the Hong Kong branch has been selected as the Asia-Pacific Advertising Agency of the Year for three consecutive years. We will continue to strive to present campaigns with a different level of creativity that satisfies our clients."

Meanwhile, due to the COVID-19 pandemic, the New York Festivals conducted the entire process from judging to announcement of results online.

This content was produced with the assistance of AI translation services.