illoom Launches 'Copenhagen Special Edition' for the New Spring Season

The lifestyle furniture brand iloom has launched the 'Copenhagen Special Edition' sofa, building on the popularity of the existing 'Copenhagen' sofa.
[Photo by iloom]

[Asia Economy Reporter Kim Jonghwa] Persys Group's lifestyle furniture brand 'illoom' has launched the 'Copenhagen Special Edition' in the bright Pink Bliss color to welcome spring.

Following the popularity of the existing 'Copenhagen' sofa, this Copenhagen Special Edition features the Pink Bliss color, which suits the spring season well. Recommended for newlyweds who want to brighten up their home's atmosphere for spring, as well as families living with young children or pets, as it adds a colorful focal point to the living room.

illoom Copenhagen is a representative sofa product of illoom that helps families relax comfortably. The seat cushions are deep and wide, allowing the whole family to gather and enjoy various hobbies such as watching TV, reading, or working on a laptop together. It also features a low backrest height, which visually makes the living room appear more spacious.

Additionally, it is a modular sofa that allows free movement and various combinations by connecting brackets under the sofa, enabling configuration changes according to family members and space. It applies Aqua Clean fabric technology that removes stains simply by wiping with water, making maintenance easy. This Copenhagen Special Edition comes with a bracket cover that can neatly hide the brackets as needed.

An illoom representative said, "The Copenhagen sofa, which makes time with family more enjoyable, has been released as a special edition in Pink Bliss color thanks to customers' support," adding, "We hope families spend happy times together on the Copenhagen sofa, released in a color reminiscent of spring."

To celebrate the launch of the Copenhagen Special Edition, a generous event has been prepared. Before the official offline store launch, an online pre-sale event for the Copenhagen Special Edition will be held with a limited quantity of 100 sets, offering a 'Rita Side Table' as a gift with purchase. Additionally, customers who write a purchase review will receive a department store gift certificate worth up to 30,000 KRW.

illoom will also hold various promotions throughout May in celebration of Family Month, including the 'Moving Furniture Gift Event' and the 'Our Child’s Sweet Sleep Gift Event.' The Moving Furniture Gift Event offers gifts such as slow pillow sets and desk-attached felt screens depending on the product type and purchase amount when buying products like motion beds, motion desks, and recliners.

The Our Child’s Sweet Sleep Gift Event provides a natural modal design bedding set worth 150,000 KRW to customers who purchase over 1.5 million KRW, including S/SS size bed frames for kids' and student rooms. However, the event may end early if the products run out. More detailed information can be found on the illoom website.

This content was produced with the assistance of AI translation services.