[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera has upgraded and launched the ‘Hera Shadow Duo,’ which creates a sophisticated eye look with colors optimized for Asians.
By analyzing user review data from existing customers, this product improves application and pigmentation. It selects eye shapes, skin tones, and preferred colors unique to Asians and subdivides them into a total of 12 shades based on tones (warm tone, neutral tone, cool tone).
The base color is Hera's unique shading color, and the point color can be used alone. The colors apply softly and true to their appearance, minimizing fallout, allowing for an urban chic look with just one touch.
The base and point colors can be mixed in appropriate ratios to create various looks. Both colors can be used evenly until the end, and the dual applicator enhances user convenience.
The Hera Shadow Duo will be available from this month at Hera stores in department stores and duty-free shops nationwide, Amore counselors, Amorepacific online mall, and online e-commerce channels.
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