Electroland "Early April Large-Screen TV Sales Increased by 40% Compared to Last Year"

[Asia Economy Reporter Cha Min-young] Electroland announced on the 11th that sales of large TVs 65 inches and above increased by 40% in April this year compared to the same period last year.

Electroland's sales of large TVs 65 inches and above in April increased by 40% compared to the same period last year. Even when expanded to the first quarter (January to March) of this year, sales of large TVs 65 inches and above increased by 28% compared to the previous year.

Electroland analyzes that although the expected Tokyo Olympics boom did not occur, the demand for large TVs 65 inches and above increased due to the spread of the ‘home-staying’ culture, where people stay at home and enjoy leisure time because of international issues.

Demand for manufacturer products is also observed to be increasing, especially among customers who prioritize cost-effectiveness (performance relative to price). Electroland currently sells 32, 40, 50, 55, and 65-inch JVC LED TVs at nationwide stores and online malls. The JVC 65-inch UHD TV is priced at a relatively reasonable level in the 800,000 KRW range.

An Electroland official said, “More customers are refraining from visiting movie theaters and watching movies or dramas at home using online video services (OTT),” adding, “As customer demand to enjoy various content vividly increases, sales of large TVs seem to have risen.”

Meanwhile, Electroland is offering discounts of up to 59% on some large TV products through the ‘2020 Yongsan Electroland Home Appliance Fair’ event, which runs until the 31st.

This content was produced with the assistance of AI translation services.