Dongwon F&B Expands 3rd Generation Yogurt Market with 'Denmark Yogurt Salad'

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B announced on the 11th that it has launched three types of meal replacement yogurts called ‘Denmark Yogur-salad,’ which combine yogurt with salad, and is expanding the third-generation yogurt market.

Recently, yogurt has evolved from first-generation fruit yogurts containing strawberries and peaches, used as desserts, and second-generation plain yogurts emphasizing functionality such as being unsweetened and promoting gut health, to third-generation convenient meal replacement (CMR) yogurts that can simply replace a meal.

Dongwon F&B, having established itself as a leading brand in the third-generation yogurt market with the whole grain yogurt ‘Denmark Yogur-mil’ launched in 2018, plans to further expand the third-generation CMR yogurt market through ‘Denmark Yogur-salad,’ which contains various fruits and vegetables.

In fact, the domestic third-generation convenient meal replacement yogurt market is rapidly growing every year. According to market research firm Nielsen Korea, the size of the domestic third-generation yogurt market increased by 67.5% from 32.8 billion KRW in 2017 to 46.9 billion KRW in 2018, and grew by 64.8% to 90.5 billion KRW in 2019. Based on this growth trend, it is expected to expand to 150 billion KRW this year.

The three types of ‘Denmark Yogur-salad’ are products that can be used as a convenient meal for students who lack time for breakfast, office workers burdened by late dinners, and people seeking healthy diets. Additionally, each cup contains dietary fiber equivalent to one apple and 15 billion probiotic lactic acid bacteria, which can help improve gut health.

The three types of ‘Denmark Yogur-salad’ each contain fruits and vegetables in green, yellow, and purple tones, allowing consumers to enjoy a crunchy texture and a variety of rich nutrients. ‘Denmark Yogur-salad Green’ includes asparagus, celery, green bell pepper, and kiwi, which are good for detoxification; ‘Denmark Yogur-salad Yellow’ contains pumpkin, carrot, pineapple, and corn, known to enhance immune function; and ‘Denmark Yogur-salad Purple’ features blueberries, red cabbage, and red bell pepper, which have excellent antioxidant properties. The price is 5,980 KRW for a pack of four 150g cups.

This content was produced with the assistance of AI translation services.