LG Electronics to Showcase 'Signature' at US Ballet Company 'ABT' Performance

80th Anniversary Online Event
Product Auction Event and Logo Promotion

LG Electronics will sponsor the 80th anniversary online event of the world-renowned ballet company American Ballet Theatre, held in the United States on the 12th (local time). The photo shows ABT dancers photographed at the LG SIGNATURE photo zone. Photo by LG Electronics.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 11th that it will sponsor the online event commemorating the 80th anniversary of the founding of the world-renowned ballet company, the American Ballet Theatre (ABT).

LG Electronics will participate as a sponsor of the 'Together Tonight' event, which will be held for 60 minutes on the official ABT YouTube channel at 7 PM Eastern Time on the 12th (8 AM Korean time on the 13th).

ABT explained that due to the difficulties of offline performances caused by the recent COVID-19 pandemic, it decided to hold an online event to offer artistic performances dedicated to medical staff and volunteers who are devoted to overcoming COVID-19.

The event will feature ballet performances by the ABT dance company, performances by the ABT orchestra, and congratulatory performances by singers Tony Bennett and Cynthia Erivo. An auction event targeting LG SIGNATURE products will also be held.

LG Electronics is sponsoring premium home appliances including LG SIGNATURE for this event. Additionally, LG SIGNATURE advertisements and logos will be displayed multiple times during the event to actively promote the ultra-premium brand to viewers.

Previously, LG Electronics signed a partnership with ABT last year and has been acting as an official sponsor of ABT. Misty Copeland, ABT’s principal ballerina, participates in LG SIGNATURE’s premium marketing as a brand ambassador.

Yoon Taebong, Vice President and Head of LG Electronics’ North America region and U.S. subsidiary, said, “We decided to sponsor this event to offer some support during these difficult times caused by the COVID-19 crisis,” and added, “We hope many people find comfort through beautiful art.”

This content was produced with the assistance of AI translation services.