LGU+ University Student Supporters 'Yudaegam' 6th Generation, Untact Launch Ceremony

Photo by LG Uplus

[Asia Economy Reporter Kim Heung-soon] LG Uplus announced on the 10th that 20 people who were finally selected for the 6th generation of the university student sentiment supporters 'Yudaegam' have started full-scale activities with an untact (non-face-to-face) launching ceremony held online.

Yudaegam is an abbreviation for 'Uplus University Student Sentiment Supporters.' Since the first generation started activities in October 2017, it has been producing unique content from the perspective of people in their 20s. The 6th generation launching ceremony was held for about 90 minutes from 4 p.m. on the 8th using a YouTube live broadcast.

The online launching ceremony began with video messages supporting the activities of the 6th generation of Yudaegam from movie actor Ma Dong-seok and announcer Kim Hwan, who are currently active as LG Uplus advertising models. Afterwards, the event proceeded in the order of team introduction, appointment certificate awarding, activity orientation, mission introduction, and guide briefing.

The 6th generation of Yudaegam will create individual and team social network service (SNS) content for six months based on LG Uplus's differentiated services, marketing activities, and free topics, promoting them on the official Yudaegam Instagram, LG Uplus official YouTube channel, LG Uplus official blog, and Yudaegam official Post.

The 6th generation of Yudaegam will be provided with monthly activity expenses, opportunities to experience new LG Uplus services, and participation in brand events. In addition, during the activity period, practical training in content planning and production and mentoring by marketing professionals will be conducted simultaneously. After completion, all participants will receive official certificates of completion, and separate awards will be given to the best performers and teams.

Kim Hee-jin, head of the LG Uplus Brand Communication Team, said, "We have high expectations for the creative content that the 6th generation of Yudaegam, who have exceptional passion and skills, will create," adding, "I hope that the six-month activity will be an opportunity for both Yudaegam and LG Uplus to grow."

This content was produced with the assistance of AI translation services.