[Asia Economy Reporter Yujin Cho] The fashion industry is holding various events such as discounts and giveaways to celebrate May, the month of family.


Total lifestyle brand National Geographic Apparel is running the 'Oh, Happy Day' promotion until the 18th. This promotion features a variety of products, from new spring outerwear to mini-me designed kids' items perfect for family looks, along with discount benefits.


First, an online and offline purchase benefit event allows customers to buy popular adult products this spring at reasonable prices. For adult outerwear purchases under 200,000 KRW, a 20,000 KRW discount is offered, and for purchases over 200,000 KRW, a 30,000 KRW discount is provided. Customers who purchase popular shoes such as Plumpy Sneakers receive a 10,000 KRW purchase support. Additionally, purchasing one pique T-shirt along with the same product or pants at offline stores grants a 20,000 KRW discount.


Outdoor brand K2 is conducting a special promotion until the 17th, offering up to 15% discount benefits on new and regular products in celebration of the family month. Depending on the purchase amount, customers receive 15,000 KRW for purchases over 100,000 KRW, 30,000 KRW for over 200,000 KRW, 45,000 KRW for over 300,000 KRW, and up to 90,000 KRW for purchases exceeding 600,000 KRW. Additionally, customers who purchase new products worth over 200,000 KRW will receive a water pouch, useful for summer water activities.


Global fashion brand Jiyu is holding 'Family Week' until the 14th, offering a variety of items at up to 40% off. Jiyu’s 'Marshmallow Pumps' line, loved for its soft and cushy feel and stable fit, is available at a discounted price of 19,900 KRW, 10,000 KRW off the original price. Various silhouettes of men's chino pants are also offered at 14,900 KRW, 5,000 KRW off.


In addition, Brafeel products, which attach bra cups to innerwear for comfort indoors, and basic men's innerwear sets consisting of three pieces in V-neck or crew neck designs are both sold at 12,900 KRW, 2,000 KRW off.


Meanwhile, during this promotion period, to celebrate May as the family month, customers purchasing in stores regardless of the amount will receive a carnation illustration message card on a first-come, first-served basis to express their feelings to loved ones. Also, in line with Jiyu’s eco-friendly policy aimed at reducing single-use plastics as a core value of sustainability, customers who purchase over 50,000 KRW from the online store will receive an eco-friendly bag.



Fashion Industry Family Month Events Flood "Up to 40% Discount" View original image


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing