Palisade 'Calligraphy' and Mohave 'Gravity'... Luxury Trend in Large SUVs

Emphasizing Luxury through Distinctive Exterior Design and Use of Premium Interior Materials

2020 Palisade Calligraphy Exterior (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company and Kia Motors are both implementing premium strategies by enhancing the top-tier models of their large sport utility vehicles (SUVs).

First, Hyundai released the facelifted model of the Palisade on the 6th, introducing a new top trim called ‘Calligraphy.’ This is the first time the company has applied its highest-end trim, Calligraphy, which was initially introduced with the new Grandeur at the end of last year, to the Palisade as well.

The differentiation starts with the design. The Palisade Calligraphy trim features a dedicated radiator and intake grille, skid plates, and body-color cladding. Inside, premium elements and materials such as ambient mood lamps, quilted Nappa leather seats, and door trims wrapped in quilted leather maximize luxury. A 12.3-inch full LCD cluster (instrument panel) and a head-up display are standard features.

2020 Palisade Calligraphy Interior (Photo by Hyundai Motor Company)

In particular, the Calligraphy trim offers a 'VIP model' that enhances second-row comfort. It includes a rear-seat entertainment system with two monitors viewable from the second row, an air purifier, a second-row center console armrest equipped with cooled and heated cup holders, a second-row wireless smartphone charger, and wing-type headrests with built-in speakers.

The price of the 2020 Palisade Calligraphy model is 45.67 million KRW. The VIP model, which improves second-row seat convenience, is priced at 51.37 million KRW.

Mohave The Master Gravity (Photo by Kia Motors)

On the very next day, the 7th, Kia introduced the ‘Gravity,’ a design-differentiated model based on the top trim Masters of the existing Mohave The Master. The Gravity model comes standard with a new black radiator grille and black-painted 20-inch wheels. Especially, the new radiator grille, inspired by arrowheads, features a sophisticated repeated pattern that highlights the vehicle’s front daytime running lights and the Mohave itself.

Inside, like the Palisade, premium materials are actively used to enhance the sense of luxury. Alcantara covers the steering wheel, center console, first and second-row door armrests, and door center trims. The mood lamp has been extended not only to the passenger-side crash pad but also to the door trims on both sides of the first row.

The prices for the Mohave Gravity are 55.47 million KRW for the 5-seater, 56.52 million KRW for the 6-seater, and 56.12 million KRW for the 7-seater.

This content was produced with the assistance of AI translation services.