Seongdong-gu Newsletter Transforms into a Sectioned Magazine Format

From the February Newsletter, Adjusted to A4 Size with a Fresh Design... New Newsletter Launched with Magazine-Style Layout, Easier to Carry and Manage, Receiving Positive Feedback from Residents

[Asia Economy Reporter Park Jong-il] Seongdong-gu (District Mayor Jung Won-oh) has attracted attention by transforming its district newsletter ‘Seongdong News’ into a well-structured, sectioned A4-sized format since February.

‘Seongdong News’ is a monthly district magazine distributed 110,000 copies every month to each household, public institutions within the area, multi-use facilities such as apartment complexes and hair salons, as well as Seongdong Healing Center’s rest areas including Hyu (休) Yeosu Camp and Yeongwol Camp, fulfilling residents’ right to know.

With this revamp, the newsletter is now sectioned into △Cover Story △Seongdong Now △Special Features △Warm Seongdong △Healthy Seongdong △Seongdong Bulletin Board △Citizen Participation, offering a magazine-style layout that is easy to grasp at a glance and highly portable, gaining popularity among residents.

The May issue, marking Family Month, explains and guides residents in an easy-to-understand manner on key district policies such as exemplary civil service cases, Family Month special features, traditional market introductions, the installation of a crosswalk and smart pedestrian bridge at Eungbong Intersection, the Sampyo Remicon park project, and the construction of Ttukseom Complex Culture and Sports Center, aiming to enhance residents’ understanding and participation in policies.

Resident Lee (45), living in Haengdang-dong, said, “When I came home from work, the newsletter caught my eye in the mailbox. The fresh design and rich information made me take it home and keep reading it, unlike before.”

A district official stated, “We undertook a full revamp hoping that the newsletter would not be discarded, that residents would access valuable information, and that more could benefit from district services. ‘Seongdong News’ can also be viewed on the Seongdong-gu Office website, blog, and other official SNS channels.”

Jung Won-oh, Mayor of Seongdong-gu, said, “We will continue to deliver diverse information about Seongdong-gu to residents, place the newsletter in multi-use locations to create more points of contact so residents can easily access it, and strive to become a communication channel for a happier, smart, and inclusive city of Seongdong.”

This content was produced with the assistance of AI translation services.