Canceled Munich Environmental Industry Fair (IFAT) Exhibition Space Realized in VR

Willow Pump's online virtual reality (VR) exhibition hall.

Willow Pump's online virtual reality (VR) exhibition hall.

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[Asia Economy Reporter Kim Heeyoon] Willo Pumps, a German pump specialist company, announced on the 7th that it will hold an online virtual reality (VR) exhibition where the latest pump products, systems, and solution information can be viewed from home for the first time in the industry.


Due to the impact of the novel coronavirus infection (COVID-19), the world's largest environmental industry fair (IFAT), scheduled to be held in Munich, Germany in May, was canceled. In response, Willo Pumps is launching an online exhibition where visitors can explore the exhibition hall with a single click, view key products, and watch related videos.


The theme of this exhibition is "Green Solutions for a Better Climate," and Willo Pumps will introduce innovative products and system solutions for climate-friendly water treatment.


In particular, the exhibition will focus on submersible pumps for drainage with smart operation monitoring through digital interfaces, high-efficiency deep well pump series, and efficient large-capacity double-suction pumps.



A Willo Pumps representative stated, "Although direct customer meetings have decreased due to COVID-19, the VR exhibition will provide an opportunity to showcase our products to many people," adding, "We are pleased to offer domestic customers the chance to access the latest Willo pump information from home without having to travel to Germany."


This content was produced with the assistance of AI translation services.

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