Haenam-gun Selected as the Best County in Jeonnam Province Sports Marketing
[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Haenam-gun, Jeollanam-do (Governor Myeong Hyun-gwan) has been selected as the Best County in Jeollanam-do Sports Marketing.
According to Haenam-gun on the 7th, it was selected as the best county among 22 cities and counties in the Jeollanam-do evaluation for attracting training camps, securing 60 million KRW for stadium repair and facility costs as prize money.
During last year's summer and the 2019-2020 winter seasons, Haenam-gun attracted training teams of 2,994 athletes across 14 sports, totaling about 28,000 person-days, achieving active sports marketing results.
In particular, despite many difficulties such as cancellations of training team schedules and early withdrawal of athletes due to the spread of COVID-19 this year, receiving the grand prize made the achievement even more meaningful.
Haenam-gun is focusing on securing a sports marketing foundation by promoting the construction of the 2nd Sports Town, scheduled for completion in 2023, in addition to the Useul Sports Park.
Accordingly, it is steadily expanding sports facility infrastructure by sport, including a badminton-only gymnasium, soccer stadium, basketball court, gateball court, Useul Gymnasium, swimming pool, training center, indoor athletics stadium, tennis courts, soft tennis courts, and fencing gymnasium.
Haenam-gun's sports facilities are concentrated within a 10-minute distance centered around Useul Stadium, allowing athletes to conduct basic physical training as well as competitions without traveling far, making it one of the most efficient training facilities nationwide.
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A Haenam-gun official stated, “We plan to continuously expand year-round sports marketing, including the 2020 summer training camps,” adding, “During the summer training period, we plan to attract about 35,000 person-days across 10 sports.”
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