"Life Insurance Companies Expand Non-Face-to-Face Health Management Services After COVID-19"
[Asia Economy Reporter Oh Hyung-gil] As the COVID-19 pandemic has brought 'contactless' services to the forefront, life insurance companies are expanding their contactless health management services.
These services mainly incorporate IT technologies such as application (app)-based health analysis, diet coaching, exercise encouragement, and health consulting to enhance practicality.
According to the Life Insurance Association on the 7th, by utilizing the contactless health management services provided by the life insurance company one is enrolled in, various services such as current health status analysis, exercise and dietary coaching, and physical and psychological professional counseling can be received.
Life insurance companies provide results by automatically analyzing health examination results provided by the National Health Insurance Service after a simple consent procedure is completed within the app. They calculate biological age by function such as vascular and kidney, comprehensive biological age, health grade, and evaluate risks of five major severe diseases and five major cancers.
They also continuously manage hydration, blood sugar, weight, activity level, calorie intake, etc., and periodically provide reports containing goal achievement rates or comparisons with other users based on health item goals or recommended activity goals set by individuals.
When food is photographed with a smartphone, artificial intelligence (AI) automatically analyzes information such as nutrients and calories, and provides personalized diet or snack information suitable for each individual through calorie and nutrition management.
Based on professional medical information, walking goals suitable for pregnancy and childbirth periods are provided, or customized home training videos are offered to help mothers maintain appropriate weight before and after childbirth. One-on-one consultations with nurses, exercise therapists, and nutritionists, as well as telephone counseling with psychological professional counselors for psychological issues such as depression, panic disorder, and stress, are also supported.
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A Life Insurance Association official explained, "By experiencing personalized services, individuals can improve their health, which can reduce personal medical expenses and, on a macro level, slow the rise of national medical costs. Life insurance companies’ health management services will become more active and advanced with policy support such as regulatory relaxation on the use of customer data."
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