KB Kookmin Card's 'Easy Sound' MV Surpasses 3 Million Views on YouTube

Music Video Production Introducing KB Kookmin Card's Signature Products with 5 Top-tier Singers Including Guckkasten

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 7th that the music video for its digital campaign 'Easy Sound' surpassed 3 million views on social networking services (SNS) within a month of its release.

This campaign is a music video targeting the MZ generation (Millennials and Generation Z) in collaboration with top domestic artists such as Guckkasten, Norazo, and April. It expresses five types of KB Kookmin Card services and product benefits optimized for the lifestyle of customers who consume music content through YouTube, using intuitive lyrics and visuals.

The music video, featuring five teams representing each genre such as rock, dance, and adult contemporary, participated in an omnibus format and was released sequentially, one episode per week, starting with a teaser on March 24. At the end of last month, it was also released as a digital album on major music platforms such as Melon and Genie.

The first release, 'Tok Tok,' is a folk song with a fairy tale melody, written and composed by singer Stella Jang herself. It features the personified 'KB Kookmin Youth Road Tok Tok Card' comforting and encouraging young people taking their first steps into society.

Next, 'Love Me' is a dance pop song featuring the clear and refreshing voice of girl group April, charmingly depicting a date plan with a boyfriend serving in the military.

'Study Hard and Give It Away,' sung by the duo Norazo, is an exciting dance song with a mumbaton rhythm that repeatedly uses the lyrics "Study! Exercise! Get discounts!" to intuitively express the various education-related benefits provided by the 'KB Kookmin Easy Study Titanium Card.'

The fourth release, 'Easy Link,' is a disco-style trot song sung by the recently spotlighted adult contemporary (trot) singer Yoon Soo-hyun, conveying the various discount benefits of the 'KB Kookmin Easy Link Titanium Card' through the voice of a thrifty master housewife.

The last release, 'Easy Touch,' is a British rock genre song expressing the innovation of KB Kookmin Card's simple payment service Easy Touch with a powerful shuffle rhythm. Sung by the four-member rock band Guckkasten, this song tells a story of how a single touch can make all aspects of life convenient and innovative.

A KB Kookmin Card official stated, "The production of this music video and the release of the digital album were carried out as an extension of activities started last year to strengthen communication with customers on SNS and provide various brand experience opportunities." He added, "We plan to continue introducing programs that enhance communication with customers through SNS and offer new brand experiences."

This content was produced with the assistance of AI translation services.