Ssangyong Motor April Sales Down 46.4% Year-on-Year... Overseas Sales Down 67.4%
[Asia Economy Reporter Kiho Sung] SsangYong Motor announced on the 6th that it sold a total of 6,813 vehicles in April, including 6,017 units domestically and 796 units exported. This represents a 46.4% decrease compared to the same month last year due to production disruptions caused by supply and demand shocks in the global automotive industry amid the spread of the novel coronavirus disease (COVID-19).
Through a public disclosure on the same day, SsangYong Motor explained, "Despite our efforts to minimize operational disruptions, unavoidable line-by-line rotational shutdowns occurred due to overseas parts supply shortages, resulting in decreased performance compared to the previous year."
Domestic sales declined by 41.4% year-on-year as market demand contraction intensified alongside these production disruptions.
Exports fell by 67.4% year-on-year due to the suspension of sales activities caused by lockdowns in major overseas markets as COVID-19 rapidly spread throughout Europe.
Meanwhile, SsangYong Motor stated that it will actively respond to market conditions through product improvement models, such as launching the G4 Rexton White Edition in April and newly introducing the Tivoli and Korando equipped with the newly applied connected service Infocon.
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In particular, the company emphasized that, based on a stable labor-management relationship?evidenced by the peaceful conclusion of the 2020 wage and collective bargaining agreement before the domestic industry officially began this year's wage negotiations?it will flexibly respond to demand once the COVID-19 situation stabilizes.
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