Convenience Store CU Opens Era of Nationwide Delivery

[Asia Economy Reporter Cha Min-young] Convenience store CU is starting nationwide delivery.

CU announced on the 6th that from this month, it will expand its convenience store delivery service to small and medium-sized cities nationwide by partnering with delivery startup Barogo and Saenggakdaero. It has been 1 year and 2 months since it started in Seoul last March in partnership with delivery company Mesh Korea.

The new partner companies Barogo and Saenggakdaero are the largest delivery agencies nationwide, securing an average of 50,000 franchise stores across the country. They provide over 10 million delivery services per month. Barogo will provide delivery services mainly to CUs located in Jeolla-do and Chungcheong-do, while Saenggakdaero will focus on CUs in small cities such as Donghae in Gangwon-do, Gumi in Gyeongbuk, and Namwon in Jeonbuk.

Until now, franchise stores in areas where it was difficult to introduce delivery services due to the limited network and manpower of delivery companies can now generate additional sales through delivery services. As delivery areas are subdivided by company, the delivery zones assigned to each rider will be significantly reduced, which is expected to improve the quality of delivery services.

CU is actively working to provide differentiated delivery service environments for its franchise stores. Since CU first introduced delivery services in the industry in 2010, it has been leading the convenience store delivery service sector through ▲real-time inventory linkage system ▲24-hour delivery service (pilot operation) ▲expansion of delivery platforms.

Jo Seong-hae, head of BGF Retail Service Platform Team, said, “With the addition of these delivery partners, CU has laid the foundation for a more detailed nationwide convenience store delivery service,” and added, “CU will continue to enhance customer convenience and improve franchise store profitability by utilizing the industry’s largest delivery infrastructure.”

This content was produced with the assistance of AI translation services.