LG Velvet Design Team: "High-Quality Design Is a Matter of Fine Details"

LG Electronics Releases Interview Video with Designer of Upcoming 'Velvet'

On the 6th, LG Electronics released an interview with Kim Young-ho, Senior Advisor at LG Electronics MC Design Lab who led the Velvet design, and Seung-hoon Yoo, Principal Researcher, through YouTube and Facebook.

[Asia Economy Reporter Han Jinju] "The key to determining a highly refined design is a subtle difference. Velvet features a slim look design that fits comfortably in the hand. Instead of the popular induction-type smartphone camera design, it is arranged vertically to give the impression of water droplets forming." (Kim Young-ho, Senior Researcher at LG Electronics MC Design Lab)

LG Electronics released a video introducing the design philosophy and features ahead of the unveiling of its strategically designed smartphone 'Velvet' on the 7th.

In an interview video with the LG Velvet designer released on YouTube and Facebook on the 6th, Kim Young-ho, Senior Researcher at LG Electronics MC Design Lab, explained, "LG Velvet provides a comfortable and stable grip when held in hand," adding, "The rear glass is gently curved on both sides to create an optimal grip."

Senior Researcher Yoo Seung-hoon said, "To give a slim feel while using a large 6.8-inch screen, we applied a 20.5:9 aspect ratio," and added, "We decided to design it under 8mm internally to achieve a slim look, and Velvet completed a design that fits snugly in the hand with a thin 7.8mm thickness."

Regarding the most distinctive design feature of LG Velvet, the waterdrop camera, Researcher Yoo emphasized, "We enhanced aesthetics by arranging the rear cameras in the shape of falling water droplets," and stressed, "We put a lot of effort with the development team to create a rear camera that is highly refined both in design and functionality."

The rear camera, a distinctive feature of the LG Velvet, gives the impression of water droplets vertically forming as they fall.

The bottom part of the LG Velvet. It has a thickness of 7.8mm and features a '3D Arc Design' with curved edges on the front and back sides.

Among the four colors of LG Velvet, Senior Researcher Kim favored 'Illusion Sunset' as his favorite color. He said, "It is based on pink, the color of the moment when the blue sky turns into sunset, expressing colors that change moment by moment depending on the viewing angle."

Researcher Yoo said, "Velvet offers a wider choice with four different colors compared to before," and added, "The design center considers 'Aurora Green' as the signature color," explaining, "Aurora Green was intended to reproduce a mysterious color and is the starting point of LG Velvet's colors."

Researcher Yoo explained, "Velvet was synonymous with premium materials due to its unique appearance and delicate weaving method. Just as you need to touch velvet to understand its value, we recommend you to feel LG Velvet as well."

'LG Velvet' is a product that realizes a highly refined design such as the 'waterdrop camera' and '3D arc design.' The 'waterdrop camera' is a design where three rear cameras and a flash are arranged vertically like falling water droplets. Despite the large 6.8-inch screen, the width is only 74.1mm. Additionally, it applies a '3D arc design' that gently curves the left and right edges of the front display. LG Electronics will launch LG Velvet domestically on the 15th through the three major mobile carriers, open markets, and LG Best Shop self-supply channels. The retail price is 899,800 KRW.

This content was produced with the assistance of AI translation services.