Haitai Launches 'Sindangdong Tteokbokki Tteokgangjeong Yangnyeom Chicken Flavor'

[Asia Economy Reporter Lee Seon-ae] Haitai Confectionery announced on the 6th that it has partnered with the chicken specialty company ‘Cheogajip Yangnyeom Chicken’ to launch the ‘Sindang-dong Tteokbokki Tteokgangjeong Yangnyeom Chicken Flavor’.

The snack recreates a familiar food easily found around us, like tteokbokki, in the form of a snack. It is a pocket snack designed to suit the trend of enjoying light snacks. The price is 1,000 won.

While Sindang-dong tteokbokki is based on gochujang, this product captures the unique sweet and spicy flavor of tteokgangjeong inseparable from yangnyeom chicken sauce.

To achieve this, the chicken specialty brand ‘Cheogajip Yangnyeom Chicken’ participated in product development to enhance completeness.

The most essential sauce applies Cheogajip Yangnyeom Chicken’s know-how exactly. It adds spiciness with red pepper powder to oligosaccharide, acacia honey, and tomato ketchup, resulting in a spicy yet sweet taste.

The sauce is made using a liquid sauce method, as if mixing actual tteokgangjeong, allowing the flavor and aroma to deeply soak in.

A Haitai Confectionery official said, “The consistent secret to snacks loved for a long time is the taste experienced since childhood,” and added, “We hope you enjoy the tteokgangjeong-flavored snack made by leveraging the strengths of a specialty company.”

This content was produced with the assistance of AI translation services.