Tmon Launches 'Tmon Select', a Dedicated Live Streaming Platform for Sellers

Small Individual Sellers Can Host Personal Broadcasts Using Only the TMON Select App

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 6th that it has launched 'TMON Select,' a seller-exclusive personal broadcasting streaming application (app), and plans to expand 'TVON Live' into a commerce platform in the form of personal broadcasts where sellers can directly communicate with customers.

Since 2017, TMON has been operating the live commerce channel TVON Live. The newly introduced TMON Select is a personal broadcasting app for partners. Even small individual sellers without separate staff or expensive equipment can install the app, pre-register their broadcast time, and sell products and communicate with customers in real time. Customers watching the broadcast can check the information needed for purchase in real time or buy products with just a click or two.

Personal broadcasts by sellers through TMON Select are operated based on time commerce, and sales effects are also expected. TMON Select is exposed for up to one hour on the floating banner and recommended product top of the TMON app with only a nominal usage fee and no separate advertising costs. From the seller's perspective, this provides an opportunity to maximize purchases by adding their own planning skills at minimal cost.

TMON expects that the newly introduced seller personal broadcasts will become a new avenue for sellers seeking contact points with consumers amid the trend of revitalizing the untact economy. Since it is a real-time personal broadcast, sellers can quickly utilize trends to connect to product sales and expect sales growth effects by managing regular customers directly in real time, just like offline.

TMON plans to provide education and technical support so that new users can conduct broadcasts without difficulty. In addition, to help sellers who have difficulties in broadcasting, TMON intends to raise the quality of content and create a self-sustaining ecosystem by matching them with professional shopping creators. Specialized features such as multi-broadcast, VOD support, and community functions will continue to be introduced.

Lee Jin-won, CEO of TMON, said, "TMON Select is expected to provide new opportunities to TMON partners who may have many concerns due to recent changes in consumer behavior by maximizing product exposure and customer contact within a limited time." He added, "Based on time commerce, TMON, which is creating a new path in the e-commerce industry, will continue various efforts to create value that satisfies both customers and partners."

This content was produced with the assistance of AI translation services.