Children's Day Gifts Focus on 'Health'... Massage Chairs for Gifts Gain Popularity
Providing Various Massages Beneficial for Children's and Adolescents' Health
[Asia Economy Reporter Kim Cheol-hyun] Amid the COVID-19 pandemic, interest in immunity and health is higher than ever, and massage chairs are gaining popularity as Children's Day gifts.
According to Bodyfriend (CEO Park Sang-hyun) on the 4th, inquiries about massage chairs for Children's Day gifts, such as 'Hi-Ki' and 'Hug Chair,' have increased since last week, with related inquiries up 20-30% compared to the same period last year and 2-3 times more than usual months.
Hi-Ki is a massage chair specialized for children and adolescents. It features functions tailored for children and adolescents, such as the 'Ssuksuk Program' developed by Bodyfriend Medical R&D Center specialists and the 'Brain Massage,' which helps relieve brain fatigue for students who spend a lot of time studying. It also includes various massage functions beneficial for students, such as the 'Giraffe Massage Program' that relaxes neck and shoulder muscles stiffened by academic stress, the 'Strong Massage Program' that focuses on the waist and hip muscles, and the 'Honey Sleep Program' that induces deep sleep through gentle full-body massage and product angle adjustments over time.
The Hug Chair, designed with motifs of the globally popular Marvel Avengers characters 'Iron Man' and 'Captain America,' is also a popular Children's Day gift item in May. The overall design and colors of Iron Man and Captain America's suits are applied, and the head cushion features shields symbolizing each character. Despite being a compact size weighing only a quarter of a typical massage chair, the massage function's quality is not compromised.
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A Bodyfriend official said, "As interest in health and immunity increases, more parents are smartly managing their children's health with massage chairs." He added, "Especially Hi-Ki, with its various functions that help the health of adolescents and children, is frequently purchased as a Children's Day gift not only by parents but also by grandparents for their grandchildren."
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