Chevrolet Trax, No.1 in Sales in the US Subcompact SUV Market

Cumulative Sales of 28,242 Units in Q1 This Year... 'Sibling Car' Buick Encore Also Rises to 4th Place

Chevrolet The New Trax (Photo by Korea GM)

[Asia Economy Reporter Kim Ji-hee] Korea GM announced on the 4th that the Chevrolet 'Trax' ranked first in sales in the U.S. subcompact sports utility vehicle (SUV) market for the first quarter of this year, following last year.

Trax recorded cumulative sales of 28,242 units in the U.S. market through March this year, achieving the highest sales among about 15 local subcompact SUV models. The Buick Encore, which shares the chassis and powertrain with the Trax and is produced at the Bupyeong plant for export, ranked fourth in sales for the first quarter with 14,238 units.

Trax and Encore are sibling models that are combined and counted as Trax in domestic export statistics. The combined first-quarter U.S. sales of Trax and Encore account for nearly 30% of the total subcompact SUV segment sales. Last year, they sold a total of 229,218 units, topping the annual subcompact SUV sales chart.

Trax continues to enjoy steady popularity by emphasizing the traditional SUV style preferred in the North American region, such as a high roof height, solid body rigidity, and enlarged wheel houses. Its performance, with a maximum output of 140 horsepower and maximum torque of 20.4 kg·m, is also well regarded. Additionally, Trax has received favorable reviews in domestic and international crash safety tests, including winning the Grand Prize for the Safest Car of the Year 2013 hosted by the Ministry of Land, Infrastructure and Transport, and being selected as a 2015 Top Safety Pick by the U.S. Insurance Institute for Highway Safety (IIHS), thanks to its integrated body frame and extensive use of high-strength steel.

The Trax produced and exported by Korea GM was the most exported model domestically for three consecutive years from 2016 to 2018. In particular, it has played a key role in revitalizing Korea GM's production plants, which were hit hard by the recent COVID-19 pandemic.

This content was produced with the assistance of AI translation services.