NH Nonghyup Card Surpasses 500,000 Issued Ryan Cheese Check Cards
Issuance to Teens and 20s at 55.4%
'Apeach Sweet Check Card' Also Released
[Asia Economy Reporter Ki Ha-young] NH Nonghyup Card announced on the 4th that the Ryan Cheese Check Card surpassed 500,000 issued cards within five months of its launch.
The Ryan Cheese Check Card has attracted great attention by featuring Kakao Friends' representative character Ryan transformed into a farmer on the card design.
As of the 27th of last month, the age distribution of cardholders showed that teenagers accounted for 33.9% and people in their 20s accounted for 21.5%. By gender, 60.2% were female and 39.8% were male.
An NH Nonghyup Card official stated, "The attractive character card design and the product benefits applicable across various daily life areas seem to have made it popular among teenagers and people in their 20s. Since the issuance age for postpaid transportation check cards has been expanded to 12 years and older, we expect continuous issuance."
The main card benefits include earning 0.5% to 1.5% NH Points when used in convenience sectors such as coffee shops, online shopping, delivery apps, transportation, self-development, and H&B stores. Targeting the consumption tendencies of younger generations, users can earn 5% NH Points on payments for Netflix, YouTube, and paid applications (Apple App Store, Google Play Store).
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Riding on the success of the Ryan Cheese Check Card, NH Nonghyup Card also launched the Apeach Sweet Check Card on the 23rd of last month. This card offers a 3% discount on online payments via All One Pay, Kakao Pay, and Samsung Pay, and a 4% discount at coffee shops and H&B stores. Users can also receive a 5% discount on payments for Netflix, YouTube, and paid applications (Apple App Store, Google Play Store).
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