Gochang-gun Selected for Regional Tourism Promotion Organization Contest
[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] Gochang County in Jeonbuk announced on the 1st that it has been selected for a public contest project to foster a Destination Management Organization (DMO) responsible for balanced regional development and tourism growth, in collaboration with the Gochang Culture and Tourism Foundation, to strengthen the region's tourism responsiveness to changes in domestic and international tourism trends.
This is the third national government-funded contest project selection following the Gochang Culture and Tourism Foundation's regional cultural ecosystem establishment integrated operation project (Ministry of Culture, Sports and Tourism) and the rural idle facility utilization project (Ministry of Agriculture, Food and Rural Affairs).
A Destination Management Organization is an intermediate-level organization consisting of local residents and local governments.
At the basic regional level, it is responsible for solving regional tourism issues by possessing tourism planning capabilities and utilizing various cooperative networks. It also aims to create regional tourism demand by discovering resident-led tourism content and linking cultural projects.
Gochang County and the Gochang Culture and Tourism Foundation will form a regional tourism management organization that serves as a focal point for linked cooperation policies through the integrated establishment of human infrastructure active in various fields in the Gochang area, coordinating the diverse interests of the region.
In particular, they plan to create foundational work for revitalizing regional tourism by linking cultural tourism resources dispersed throughout Gochang, improving tourism quality, and discovering tourism business models.
The Ministry of Culture, Sports and Tourism will also support with 150 million KRW in national funds and provide continuous support and policy development, including expert consultation and promotional marketing from the planning stage, to enhance the future self-reliance of the Destination Management Organization as a core of regional tourism.
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Na Cheol-ju, Director of the Cultural Heritage and Tourism Division of Gochang County, said, “Improving the region's tourism image leads to repeat visits by tourists, which can result in revitalizing regional tourism and increasing residents' income. We will do our best to develop substantial tourism programs befitting a historical and cultural tourism city in the future.”
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